Describe what you are promoting and get ten opening hooks in five angles. Each one is a spoken line, the on-screen text and the first shot, so you can film it straight away.
Ten hooks will appear here in five angles, each with the spoken line, the on-screen text and the opening shot.
Problem call-out, result first, specific detail, pattern interrupt and an honest contrarian take. Testing angles against each other teaches you something; testing synonyms does not.
What is said, what is written and what is seen, all in the first seconds. Every hook comes with all three, and each part is editable before you copy.
Spoken lines are capped at 14 words, because a hook that takes six seconds to deliver has already lost the scroll.
No made-up review counts, results or discounts. The specific-detail angle uses the facts you give it, and stays concrete without them.
What it is, what it does and who it is for. Add facts you can back up if you have them.
A UGC-style ad, a demo, a founder to camera or an organic post each open differently, and the hooks follow the format.
Take the strongest hook from two different angles, keep the rest of the video the same, and let the numbers decide.
On a vertical feed nobody chooses to watch your video. It arrives, and the viewer decides in a second or two whether to keep going. Everything after the hook, the demo, the proof, the offer, only matters to the people the hook kept. That is why the hook is the highest-leverage part of a video ad to test. Keeping the body of a video fixed and swapping only the first three seconds is one of the cheapest experiments in paid social.
Strong hooks are specific. "Tired of your skin?" could be any ad; "I stopped buying moisturiser in March" is a person with a story. They open on the viewer's problem or on a visible result rather than on the brand, and they give the eye something to look at that matches the words. They are also honest. A hook that promises something the video never delivers wins the stop and loses the watch, and platforms notice when people bail. Promise what the rest of the video pays off.
A swipe file of spoken hooks that fit in the first eight seconds, sorted by the mechanism each one uses on attention.
Read itHow to get a finished ad, video or carousel back from Claude, ChatGPT, Cursor or Codex instead of another creative brief.
Read itThirty days of posts with the format, the angle, a caption starter and the exact asset each one needs, plus the batching method that makes a month fit in one sitting.
Read itA shot-by-shot TikTok script with the hook, the beats, the timings, and the on-screen text.
Open toolWork out CPM, ad spend or impressions from the other two, with CTR and CPC when you add clicks.
Open toolTurn a clip into a looping GIF, trimmed and cropped, without uploading it.
Open toolAdvibly turns your brand into finished ads: product-in-hand UGC videos, static image ads, carousels, and explainers. Same thinking as this free tool, pointed at the thing that actually takes time.
