Trim to the moment, crop to the subject, pick a width and a frame rate, and get a looping GIF back. Every frame is made by your own browser, so the video is never uploaded.
Your file never leaves this tab. It is read, edited and written by your own browser, so nothing is uploaded and nothing is stored.
Anything your browser can decode goes in, including files it cannot play, because the frames are decoded directly rather than through a video player.
Drag the handles to the few seconds that matter, crop to the subject, rotate or mirror. The GIF is made from exactly what the preview shows.
Width, frame rate and colours are the three things that make a GIF big. Each one is a single choice, and the frame count updates as you change them.
Converter sites that take an upload recover the cost somewhere: a watermark, a queue, a size cap. This one costs nothing to run, so there is nothing to recover.
Choose a file or drag it onto the page. It opens straight away, because there is nothing to upload.
Drag the handles or type exact numbers. The preview applies the same operations in the same order the encoder will.
Your machine does the encoding, with a real progress bar. The file lands in your downloads folder, unmarked.
GIFs play everywhere without a click: in email, in chat, in documentation, in places that will not autoplay a video. That makes them good for short loops, a product in motion, a UI interaction, a reaction. They are a poor fit for anything long, colourful or with sound. A 30-second clip is usually several times larger as a GIF than as an MP4, and looks worse. If the destination plays video, a short muted MP4 is almost always the better choice.
Start with the trim. Most good GIFs are two to six seconds: the loop, not the story. Then set the width to what it will be shown at, which for chat and email is rarely more than 480 pixels. Frame rate is next. Ten to fifteen frames per second looks smooth for most motion; screen recordings of an interface often look fine at eight. Leave colours at 256 unless the file is still too big, because banding is the most noticeable quality loss in a GIF.
Advibly turns your brand into finished ads: product-in-hand UGC videos, static image ads, carousels, and explainers. Same thinking as this free tool, pointed at the thing that actually takes time.
